The Sonoma County Food & Farming Project (SCFFP) has launched its series of short video stories at www.sonomafoodandfarms.org or via the Facebook page at www.facebook.com/scffp. The SCFFP is produced by Clark Wolf and Scott Mitchell, with Wolf serving as host and Mitchell directing, filming and editing the stories.
The SCFFP will highlight the many different voices and perspectives of the people that are participating in the agricultural movement back to small-scale farming and attentive land-use and seeks to increase awareness of and encourage participation in small-scale food and farming projects in Sonoma County. The project will work to promote a dialogue of diverse discussions within the community about the local food system.
Farming in Sonoma County is experiencing a state of change, moving beyond the total dominance of larger-scale, industrialized agriculture that dominated much of the twentieth century to also include a classic yet modern style of small-scale production with attention to the historic diversity of the county’s agricultural base.
Because of the proximity to dense urban centers and a strong viticulture industry, these people and their stories are often underreported – from the young couple who returned to the family farm to revive and renew, to the day laborers who have worked the farms they now call their own, to the chefs who have cooked their way up the ranks to own restaurants that directly support farmers in new ways – and make up a growing cache of individuals who are fostering change in the way we view local food production and consumption, farming practices, and resource management.
In sharing these stories, the SCFFP hopes to foster public discussion and understanding of the diverse perspectives, organizations and individuals that take part in this farming and food production network and make these small stories part of a larger public record. We hope to encourage people in and beyond Sonoma County to connect with food, farming and people in their own lives and communities.
“These stories inspire and instruct in ways that consistently surprise all of us. Food is the largest industry in the world, the most complex social contract and the only thing we truly can’t live without. It’s worth the deeper exploration and warrants a lot of sharing,” says Wolf.
The Sonoma County Food and Farming Project is a not for profit project of Ag Innovations Network and is made possible in part by the generous support of Redwood Hill Creamery, The Press Democrat, Doug Bohling of Sotheby’s International Realty and Clark Wolf Company.